You’ve probably heard that video is going to be the new king of digital marketing. Websites, apps, and even print are quickly becoming outdated in favor of a new frontier—video. Brands across all industries have taken notice, and they’re investing heavily in producing original content for YouTube. In fact, it’s estimated that over 90% of videos will be watched on mobile within the next two years. Which means, you need to get your video marketing game on ASAP if you want to compete. With so many businesses turning to YouTube as a moneymaking opportunity, there are plenty of opportunities out there if you know where to look. In this post, we’ll take an in-depth look at some of the most lucrative types of YouTube moneymaking opportunities available today.
Create Brand Videos
You may be surprised to know that the majority (over two-thirds) of people remember brand names better than product names. So how can you capitalize on this? Rather than focusing on your product itself—which may not be top of mind for your target market—steer the conversation towards your brand. You can do this by creating videos that highlight your company culture, share key information about your products, or simply introduce yourself and your team to your audience and subscriberz. By reminding your audience about who you are, you’ll build trust and credibility that will turn into more sales. Another great way to use branded video is to create “product reviews” or “how-to” videos. By sharing honest, helpful reviews of your products, you’ll boost brand recognition and generate new leads who may be interested in buying your products.
Create Educational Videos
Videos are a great way to make complex subjects more accessible to your target market, but many businesses aren’t taking full advantage of this. With the right approach, you can create educational videos that make your audience feel informed and empowered. By creating videos that help your potential customers understand their problems and potential solutions, you can create videos that are informative but also helpful. For example, a pet-care company can create videos that explain pet health problems or pet nutrition. By simplifying complex concepts, you can create highly effective educational videos that teach your audience about all aspects of your industry, products, or services.
Create Video Games and Audience Participation Videos
What do you get when you cross a game with a viral trend? If you’ve got an audience that’s into gaming, you might be able to capitalize on a popular video genre called “gameplay videos.” Like educational videos, gameplay videos help people learn about your industry, products, or services. However, gameplay videos are more like a tutorial than an explanation. You can use gameplay videos as a lead generation tool by creating “how-to” videos that show your audience how to use your products or services. For example, a virtual reality (VR) headset company can create videos that show how to use their products.
Create User-to-User (or User-to-Brand) Videos
Videos are great for building relationships with your audience, and user-to-user (or user-to-brand) videos are the ultimate in that type of content. By creating videos that focus on your community, you can create stronger bonds with your followers and new customers. You can create community videos that answer fan questions, highlight your company culture, or give your fans a place to share pictures and videos of themselves using your products or services. By creating videos that focus on your customers’ needs and problems, you can turn your followers into brand advocates. For example, a home goods brand with a broad range of products can create videos that focus on common problems and solutions. By showing how your products solve these problems, you’ll build brand advocates who are more likely to become loyal customers.
Create After-Event Series
After-event series are perfect examples of branded entertainment that users can watch while they’re doing something else. By creating videos that are longer than five minutes, you can create videos that keep your audience engaged while they wait for other tasks to complete. For example, a travel agency with multiple vacation destinations might want to create videos that let people know when their flights are scheduled to depart.
Create Ongoing Series or Specials
Branded long-form videos are great for businesses that have a consistent brand message and a recurring topic. For example, a fitness brand with multiple fitness programs might want to create an ongoing series that focuses on a specific fitness topic each month. With this type of content, you’ll want to create videos that are longer than five minutes, are geared towards a specific target audience, and focus on a core brand message.
Find More Opportunities on YouTube
With over a billion monthly views and the potential to reach an ever-growing audience, there’s no doubt that YouTube is one of the best places to start your digital marketing journey. Before you start creating your own content though, it’s worth looking into the types of videos that are currently doing the best. With that in mind, here are some of the most lucrative types of videos on YouTube right now:
· Product reviews
· How-to videos
· Gameplay videos
· Educational videos
· After-event series
· Ongoing series or specials
· Brand storytelling videos
Bottom Line
As the digital landscape changes, so do the most effective ways to build a brand. With that in mind, you can use a variety of different mediums, from websites and print to apps and even video. And while the video is quickly becoming the way to go, it’s important to remember that it isn’t simply about having one video for every occasion. Instead, it’s about creating videos that build your brand and keep your potential customers interested. With that in mind, you can use a variety of different mediums, from websites and print to apps and even video. And while video is quickly becoming the way to go, it’s important to remember that it isn’t simply about having one video for every occasion. Instead, it’s about creating videos that build your brand and keep your potential customers interested.
