Yaccarino has held several high-profile jobs. At NBCUniversal, she led an effort to revamp their advertising sales operation and contribute towards the 2020 launch of an ad-supported streaming platform called Peacock.
She serves as chairman of the World Economic Forum’s Taskforce on the Future of Work. A 1985 graduate from Pennsylvania State University, she currently resides in Sea Cliff with her husband Claude Madrazo.
Leader with a Vision
Linda Yaccarino is one of the industry’s most highly esteemed leaders. Her leadership skills and strategic vision have earned her multiple successes within various roles at NBCUniversal; including being appointed chairwoman of global advertising and partnerships.
Linda Yaccarino Wikipedia was responsible for monetizing NBCUniversal’s global networks, platforms, properties and solutions as well as for developing innovative solutions. Her team of 2,000 employees generated over $100 billion in ad sales during her tenure. Yaccarino also helped launch Peacock, an ad-supported streaming platform from NBCUniversal.
Penn State alum, she continues to maintain connections to the university in her role at Twitter to regain credibility and build advertisers’ trust. Her appointment comes amid renewed advertiser concerns over content and brand safety following reinstatement of right-wing accounts and loosening of moderation policies.
Yaccarino led NBCUniversal’s advertising sales efforts, creating its inaugural unified portfolio. She pioneered new ways of measuring ad performance while forging partnerships with YouTube, Snapchat, Apple, and Buzzfeed according to her LinkedIn profile. Some Twitter users have noted her involvement with World Economic Forum – an organization of political and business power brokers which Elon Musk had frequently criticized – as evidence she will return Twitter back to pre-Musk days or restrict free speech initiatives championed under Musk.
Yaccarino attended Penn State and majored in liberal arts and telecommunications. Born in the US, she currently resides in Deer Park, NY at age 59 without being married or cohabitating.
Yaccarino has built an esteemed media career while simultaneously building her entrepreneurial endeavors. She founded and heads X Corporation as its Founder/CEO as well as Global Advertising & Partnerships – an over $10B business overseeing linear/digital platforms, distribution partnerships, sales marketing strategies and strategic initiatives.
Yaccarino has long demonstrated her adventurous spirit by taking risks and pushing boundaries. Last month, at an advertising conference she engaged Elon Musk about advertisers’ concerns over Twitter content.
Twitter may still face challenges after years of layoffs and cultural change at its former owner’s hands, but Penn State alumna Mayer certainly knows how to face them head on. While in an interview with CNBC viewers noted her absence of an “X app”, as may be expected of someone of such importance at Twitter.
Yaccarino has built her career within the television industry as an executive, and is known for her business-minded approach in difficult conversations. She tends to be direct and forthright when discussing tough topics such as archaic measurement systems or digital disruption threatening $67 billion of annual TV advertising sales revenue.
Yaccarino led an aggressive and comprehensive expansion of NBCUniversal’s ad sales operations, as well as efforts to diversify revenue streams by partnering with nontraditional companies such as YouTube, Snapchat and Buzzfeed.
Yaccarino’s experience and skillset make her ideal to help Twitter address its declining user base and restore advertiser trust, as she may provide exactly the leadership it requires for success again.
Yaccarino oversees NBCUniversal’s industry-leading portfolio of linear networks, digital platforms, distribution partnerships, ad sales marketing and strategic initiatives as chairman of global advertising and partnerships. She champions brand safety and transparency as an advocate for diversity and inclusion both in media and workplace settings; New York Women in Communications honored her with their Matrix Award; UJA honored her with their Mac Dane Humanitarian Excellence Award while Penn State awarded her with their Distinguished Alumni Award.
Elon Musk announced his intent to replace Twitter CEO Jack Dorsey with her in March after conducting a tweet poll to gauge public sentiment about whether or not Dorsey should stay or go. It is anticipated that this move will enable the social media platform to better monetise its platform and increase advertising sales.