YouTube is one of the most popular websites today, and with over a billion users per month, it’s also growing fast. Google attributes YouTube’s success as a search engine to its vast video library. With more than 50 hours of video uploaded every minute and billions of views each day, it’s no wonder that people love watching videos on YouTube. However, just like any other website or app, not everyone who comes across your brand will be interested in what you have to offer. How do you increase the number of people who are interested in your brand so that they see everything you have to offer? You might be surprised to hear this, but building a loyal following is key for every business – especially for online brands.
Build A Community Before You Build a Subscriber Base
When people stop watching your videos, they aren’t necessarily lost forever. Many will come back because they’re curious about what you’ve added to your content in the past. However, if you don’t have an engaged community interested in what you have to offer, you won’t be able to attract new viewers. On the other hand, if you engage with your audience, you can encourage them to subscribe to your channel and share your videos with their networks. With a community at the heart of your strategy, you can build a strong fan base before you even start adding subscriberz to your channel. Building a community isn’t just about creating entertaining videos. It’s also about connecting with your audience on a personal level. You can do this by creating a space where people feel welcome to share their thoughts and experiences, as well as ask questions. You can also use this space to respond to comments and engage your fans on a personal level. Engaging with your community on social media is important because it keeps the conversation going.
Create Videos that People Want to Watch
There’s an adage that says you need to pique people’s curiosity to get them to watch your videos. You can pique people’s curiosity in several ways. For example, you can create videos that address viewers’ questions or offer tutorials that walk viewers through common tasks. Another important way to pique people’s curiosity is to regularly add new video content. Just like your blog posts on WordPress need to be updated and added to regularly, your videos need to be edited and updated too. This will keep your content fresh, interesting, and engaging for viewers. It’s also important to remember that video will always be king on the Internet. With more than 50 hours of video uploaded every minute and billions of views each day, it’s no wonder that people love watching videos on YouTube.
Optimize Your Videos for Viewership
As mentioned earlier, the video will always be king on the Internet. With this in mind, it’s important to optimize your videos for optimal views. This means creating content that is optimized for mobile viewing, editing out any unnecessary audio and visual distractions, and making sure that the length of your videos is appropriate for the device they will be viewed on. When it comes to video length, most people think that 60 seconds is the right length, but this is the amount of time that people spend scrolling on screens before they give up on a video. In reality, your videos should be around 10 to 20 seconds shorter than this, depending on the device they’ll be viewed on. You don’t want your videos to be too short because viewers won’t be able to get all the information that you have to offer. On the other hand, you don’t want your videos to be too long either because this might seem like a lot to read.
Offer Exclusive Content That People Want to See
One of the best ways to build a strong community before you build a subscriber base is to regularly release exclusive content that only your audience can see. This can be as simple as recording a call with your team, creating an in-depth tutorial, or featuring a brand-new product. The more unique and different this content is compared to other brands in your space, the more engaged your audience will become. You can also create unique content by creating unique challenges that engage your audience. For example, a food brand might create a challenge that challenges people to try new recipes or make a recipe that someone in your audience posted.
Create a Call-To-Action That Guides Readers To Next Steps
One of the most important steps in building a community before you build a subscriber base is to create a call-to-action at the end of every video. The call-to-action should be inviting your potential fans to follow you, like your page, subscribe to your email list, and sign up for your courses. The call to action doesn’t have to be overly aggressive or pushy. It should be clear, concise, and straightforward. A great way to create a call-to-action is by adding a link at the end of every video. This link should direct viewers to your website or landing page so that they can learn more about you and what you have to offer. Making it clear what you want your fans to do next is an important step towards building a loyal community before building a subscriber base.
Wrap Up
As you can see from this article, it’s important to build a community before you build a subscriber base. This is because you can use your community to get people to subscribe to your channel, order your products, and interact with your brand. Building a community is also a good way to get more exposure on YouTube. This is because people who watch your videos will see who you are and what you have to offer, which will get them even more interested in your brand. Building a community can be hard work, but it’s a worthwhile effort. With this in mind, make sure that you continue to engage with your fans on social media and create more unique content, and you will be on your way to building a strong and loyal following.
